See how bars, venues, and events are putting custom cowboy hats to work—from branded giveaways and merchandise to packed nights and unforgettable promotions. Explore real-world examples and get inspiration for what your own custom hat campaign could look like.

Woman wearing a white promotional cowboy hat while holding a Coors Light at a country bar.
Couple wearing white Standard Live branded cowboy hats during a night out at a country bar.
Close-up of a white cowboy hat featuring a pink Standard Live logo on the front.
Bar staff and crew wearing matching black branded cowboy hats.
Two bar guests wearing promotional cowboy hats during a football game at a nightlife venue.
Woman wearing a white Standard Live branded cowboy hat in a Western-themed bar setting.
Ohio State women’s hockey group wearing matching black promotional cowboy hats outside a bar.
Group of women wearing white promotional cowboy hats while celebrating inside a country bar.
Three women wearing matching white Standard Live branded cowboy hats during a night out.
Bar guests posing together with a white Standard Live promotional cowboy hat in a nightlife setting.
White Standard Live branded cowboy hat displayed by a fountain in front of Royce Hall on the UCLA campus.